Advertorial: Palladium X Major Lazer

Heritage boot brand Palladium teams up with Major Lazer to debut a music video for the track “Sweat,” featuring Laidback Luke and Miss Dynamite, from the group’s album Free the Universe. Filmed in black light, the eye-popping video is inspired by organic movement and uses neon paint to artistically represent the song’s namesake. The “Sweat” music video debuts on November 25, 2013 on www.palladiumboots.com. The music video features Los Angeles-based dance crew The Underground Street Chronicles and showcases the group’s sharp movements with sweat-inspired paints to produce fluorescent visuals against a black backdrop. With each hit of the beat, splashes of neon ‘sweat’ come from the dancers’ bodies and instruments to fill the frame.

Throughout the music video, The Underground Street Chronicles wear boots from Palladium’s Fall-Winter 2013 collection, including the enzyme-washed Pallabrouse Baggy and four variations of the waterproof Pampa Sport Cuff WP2. The Pallabrouse Baggy features a stonewashed canvas upper and burnished outsoles to create a vintage, worn-in aesthetic. The Pampa Sport Cuff WP2 debuts as part of Palladium’s athletic-inspired Sport Collection and features a waterproof ballistic nylon and leather upper. Additional waterproof details include: waterproof insole boards, waterproof thread for stitching and sealed seams. Both silhouettes maintain traditional Palladium design details, including a rubber toe cap and a durable rubber outsole. Hugging heel cups and padded EVA sockliners provide further durability and comfort.  Produced in partnership with Palladium, “Sweat” was directed by Ryan Staake of production company Pomp and Clout. Staake is best known for his work on the video for Diplo track “Set it Off,” as well as his VMA nominated video for A-Trak & Tommy Sunshines “Tuna Melt”. The “Sweat” video was shot with a Red Epic camera at Zynderia Studios in Los Angeles.

 

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