In 2003, Pharrell Williams partnered with Japanese fashion icon Nigo to launch two premium menswear collections: Billionaire Boys Club and ICECREAM. Employing the unique visual language of legendary Japanese graphic designer Sk8thing, the two lines have since exceeded the expectations of its founders to become globally recognized brands. Following the mantra “wealth is of the heart and mind, not of the pocket,” Billionaire Boys Club was created to shake up the connoisseurs of contemporary menswear.
In 2015, Happy Socks collaborates with Billionaire Boys Club to release unisex socks and men’s underwear. Wear Happy Socks’ famous designs with three of the iconic Billionaire Boys Club patterns designed by legendary Japanese artist SK8THING: Starfield, Diamond and Dollar and Classic Helmet.
The three pairs of socks-one aforementioned pattern per pair*-are available in the usual Happy Socks sizes: 36/40 & 41/46. They will be available for sale separately or combined in an exclusive box set.
Each design of Happy Socks underwear-Men’s Briefs and Boxer Briefs-will be released in the three patterns* and available in sizes men’s Small (S) to Extra-Large (XL). They will be available for sale individually or in combo-boxes of three Men’s Briefs or three Men’s Boxer Briefs.
The Happy Socks x Billionaire Boys Club packaging features an exclusive all-over holographic print on white background.