Your suit, your way

Set on the edge of Malta’s dramatic coastline, HUGO’s ‘Your Suit, Your Way’ campaign breaks theboundaries of convention to reveal the dynamic attitude of the Superblack suit.


An impressive sea arch provides the ultimate setting for cliff diver David Colturi to push himself, both physically and mentally, to demonstrate the Superblack suit’s power to take you out of your comfort zone and boost your personality. Full of suspense, the video finds Colturi standing determinedly in the suit on the cliff face, before breaking into a run, then leaping into the unknown, turning in the air and plunging into the sea.

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