As a strategic move towards building a leading sports fashion brand, Björn Borg today launches Performance Underwear. To build a truly strong proposition, Björn Borg releases three products for men and women with different functionalities. Björn Borg Performance Underwear goes beyond the comfort of cotton underwear and the trusted functionality of innovative athletic wear. It combines these two worlds with Björn Borg’s sense of fashion and perfect fit. The result is a fresh, new type for underwear for sports with new functions and higher comfort.
Björn Borg Performance Underwear can be found in Björn Borg stores, bjornborg.com and select retailers.