Jimmy Choo’s new Social Media Campaign

Jimmy Choo has launched an innovative campaign that engages consumers in real time through location-based Social Media site Foursquare.

The ‘trainer hunt’ sees a pair of trainers from the brand’s new line ‘checking in’ at various locations in London and updating ‘friends’ on their whereabouts. The person to get to them first wins a pair in their size. Hmm, I think that will cause a massĀ  hysteria ;).

Via: Foursquare

Via: Twitter

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