FREITAG Around the world

FREITAG created a fun viral for it’s latest creation… They wanted their F60 JOAN to become as famous as a certain movie character from the world of the sixties advertising in New York. That’s why FREITAG made her a movie. But they didn’t only just shoot in the Big Apple, they also filmed in Berlin, Hamburg, Cologne, Vienna, Paris, Rome, Amsterdam, Tokyo and Davos. In every metropolis, F-riends of FREITAG strapped F60 JOAN to their handlebars and drove her across town, into the good ‘hoods, street ravines and across concrete landscapes. The result is a clip with global urban flair and a glamorous F60 JOAN as main character – and the FREITAG Bros. as supporting actors…

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