Leroy Aznam founded Commedesleroi.com in 2008 to share his personal experiences, the things he loves and stumbles upon in the world of fashion, lifestyle, gadgets, music and traveling.

Eventually this resulted in a crossover to print media with references such as L’Officiel Hommes, Men’s Health, Glamour, Metro Mode Man, Esquire, ELLE, Vogue Man, Prestage, Textilia and Bijenkorf Inspiration Magazine. His articles have also been published online: Glamour.nl, Styletoday.nl, Stylecowboys.nl, Dutchcowboys.nl, Molblog.nl, Modefabriek.nl, Belmodo.tv. At this moment, Leroy is fashion editor for L’Officiel Hommes Netherlands.

Leroy’s fashion and lifestyle ambitions reaches much further then writing. Leroy can call himself a true PR expert. He has experience as a PR / Communications / Marketing professional since 2007 and worked for brands such as Ermenegildo Zegna, Scotch & Soda, de Bijenkorf (Selfridges Group), Procter & Gamble, Lucas Bols, Nudie Jeans and Won Hundred. In 2014 he started PR-agency IVY LEE in Amsterdam and Antwerp with clients such as HUGO BOSS, Converse, Wrangler, Strellson, Baum und Pferdgarten, UGG, Monocrafft, Teva, River Island and Napapijri. And his dreams are still growing.

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