BOSS x Theo James

German fashion house just announced that Divergent-movie star Theo James will be the face for their upcoming perfume!

Theo James will join the ranks of acclaimed actors of BOSS Parfums ambassadors and will appear in a new global advertising campaign. Characterized by his wit, and charm, James personifies the modern BOSS man whose strength and confidence creates an inescapable appeal, drawing those around him in, and creating a reaction hard to resist to all who experience it. Coming soon from the house of BOSS Parfums will be a uniquely captivating, masculine scent, offering a unique luxury experience.

“I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance”, says Theo James.

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