In February 2016, GUESS introduces GUESS Originals, a design initiative that brings together GUESS with leading cultural icons at the forefront of fashion, entertainment, art and design. Drawing inspiration from 30 years of creativity and innovation, each collection celebrates timeless GUESS designs in a contemporary sense by Paul Marciano, GUESS Founder and Chief Creative Officer with a series of genre-defining co-collaborators.
The inaugural GUESS Originals partnership will feature multi-disciplined recording artist A$AP Rocky. The unique collaboration sees A$AP Rocky and Paul Marciano return to the 90’s, when A$AP Rocky and a fashion-obsessed generation grew up alongside GUESS, sporting the iconic triangle logo on the back pocket of their denim jeans.
“Rocky let us know of his personal interest in collaborating with GUESS” said Paul Marciano. “He visited our Los Angeles headquarters and we immediately connected, which is crucial to me when bringing someone into the GUESS family. He had a clear vision and explained what GUESS meant to him growing up and to the hip hop community. He wanted to revitalize that emotion and curate a special collection inspired by classic GUESS pieces.”