On the 19th of April 2016 my favorite festival drink Desperados will launch the new House Party Plugged campaign, a campaign inspired to a unique experience: pioneers in music, combined with every day content. Desperados – the fresh beer known from the combination beer + tequila – has a collaboration, especially for The House Party Plugged project, with the iconic music pioneers, the in the UK based DJ and producer Riton, known for his innovative Electro music, and the Rome-based techno-street drummer Dario Rossi.
In the House Party Plugged video can be seen how the English DJ/producer Riton – well known from the probably biggest 2016-summerhit ‘Rinse and Repeat- and techno-street drummer Dario Rosse create the ultimate house party together with Desperados: one house, many party people, unseen daily items turning into electronic music instruments and becoming Riton’s number ‘Rinse and Repeat’ in the remix.
DJ/producer Riton:“House Party Plugged is a completely different and fresh approach to music for me. It was incredibly satisfying to work with a brand that truly wanted to co-create something so innovative and ground-breaking. The set-up we had in the house had to be seen to be believed. I’d love to have something like this for my next live show.”