Here are some shots of the FW2010 ad campaign of one of my favorite Swedish brands. Shot by Camilla Åkrans (Vogue Japan, New York Times and Numero). This season sees a return of the Worker, inspired by the functionality and rugged masculinity of classic American workwear. Checked flannel shirts, chunky button sweaters, raw denims and tan coloured laced boots sum up some of the key pieces. I can wear this fantastic brand anytime, anywhere!!