International stylemakers by Scott Schuman and Garance Doré

While surfing through the web, I found out about this campaign by US retailer J Crew… A global initiative to showcase the brand through the eyes of a couple of international tastemakers, with a dedicated website titled Hello, World. Each person has a page featuring their personal style snaps, as well as a short Q&A, video, and their favourite J Crew items. The pictures and films are shot by none other than street-style bloggers Scott Schuman of The Sartorialist, and Garance Doré

The first series of pictures and films feature Hong Kong’s Hilary Tsui, style blogger and owner of Liger Boutique; Sven Schumann from Berlin, who founded online interview magazine The Talks; Takahiro Kinoshita, editor-in-chief of Popeye Magazine in Tokyo; fashion blogger and photographer Berta Bernad from Madrid; and TK Mak, founder of Hong Kong-based pop culture magazine Milk. The second release, later in July, will feature people from London, Paris, Sydney and Milan… Really looking forward to that series of creative people!!!!

Images J Crew, The Sartorialist, and Garance Doré


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