It is just announced that the multifaceted, volatile, stylist, designer and social media star Nicola Formichetti will be the new artistic director of Italian label Diesel. Nicola Formichetti will start his new role with the DIESELREBOOT project now. He plans to mobilize an emerging global creative community. The project will live in the unruly, uncivilized, all-access zone of TUMBLR ©. Nicola will also oversee all creative activities of the Diesel main line, including the areas of product, communications and interior design. I’m really looking forward to see what Nicola is going to do with a brand that I last wore 10 years ago!