Last Thursday Hugo Boss opened one of its biggest flagship stores in the world. Right here in the ‘big’ city of Amsterdam. This store is one of eleven mega flagship locations around the globe to boast the new interior design. This gigantic house of Hugo Boss, will provide an environment that perfectly showcases a 360-degree approach to premium luxury fashion and retailing. It really gives a boost to the Amsterdam shopping market. After a short drink at the store, the guests and friends of the brand were taken to the City archive, where we had dinner in the old vault of the city.