Natural Selection Denim

Although I’m really getting bored of beards in fashion ad campaigns (actually beards in general) I kinda like the new ad campaign of young label Natural Selection Denim. An edgy British denim brand, built on the Darwinian concepts of constant evolution. This season they adapted the brand’s subtle British aesthetics, communicated through the fit, cut and fabrics. Each pair undergoes a slow evolution with each season bringing a new interpretation on a classic style. Check out some of the AW13/14 images shot by Robert Harper…

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