Going back to Cali

It’s been nearly 50 years since K-Swiss launched their classic white leather tennis shoe at Wimbledon in 1966. Now the sports lifestyle brand introduced a new interactive campaign about its American West Coast roots, starting off in California with K-Swiss California Love. BBC Radio 1 DJ Charlie Sloth (photo), will exploring Californian sport and hip hop culture, the origins of hip hop . In the first part of K-Swiss California Love videos Charlie is checking out Compton’s hip hop scene and its iconic local community. Ofcourse the main character in this campaign is an authentic K-Swiss shoe and we’re giving away a pair to 4 lucky winners… All you have to do is…

Follow this link and share the Facebook post. This giveaway will close on May 28th, the winner will be informed shortly after.

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