Björn Borg London Fashion Week Event

Last Thursday I traveled to London to see the SS14 collection of Björn Borg. The city of William & Kate was about fashion week. On every street corner bloggers were on the hunt to shoot the coolest street style images and if you were lucky you could spot a celeb. In the hipster heart (Shoreditch) London in Truman Brewery on Brick Lane, the designers of Björn Borg showed the most colorful pieces in collaboration with the MTV Staying Alive Foundation. The evening was hosted by MTV presenter talked Becca Dudley! The biggest surprise was the performance by the original formation of the Sugababes. Today they go by the name of  MKS: Mutya, Keisha and Siobhan. The night was also about the “Get it On” collection, the collaboration between Björn Borg and MTV Staying Alive Foundation. All to raise awareness amongst youngsters to prevent them from getting infected with the HIV-virus. Check out the images…



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